BACKGROUND.

Borderfree is a product from Pitney Bowes that empowers merchants to sell to 200+ countries. With limited product discovery capabilities on their wordpress-driven site, I architected, designed, and developed a micro-site to feature stores and products to potential cross-border customers.

THE ASK.

To create a rich and sexy product discovery portal for Borderfree to feature their stores and products.

MY ROLE.

I was the Creative Director on this assignment. I worked on UX and UI Designs (storyboards, wireframes, use case scenarios), the Visual Designs (Layered and Layer Comped PSDs), and finally created the site through wordpress.