Global Creative Director
(Pitney Bowes)

Pitney Bowes Presort Services delivers immense value by consolidating, commingling, and sorting mail prior to USPS deposit—maximizing volume discounts and optimizing zip code density for enterprise clients. However, explaining presort logistics at high-traffic industry events (such as the National Postal Forum) was historically a major hurdle. Attendees routinely bypassed traditional slide decks, promotional videos, and static booth graphics because the core value proposition felt abstract and complex. To break through trade show fatigue, we needed a visual “show stopper”—a physical, tactile installation that stopped attendees in their tracks and visually demonstrated how presort work saves businesses time and money.

Concept & Spatial Design:
Invented a dynamic, kinetic “Rube Goldberg” wall exhibit that physically gamified the commingling and sorting pipeline using branded stress balls, clear pneumatic-style tubing, and mechanical sorters.

Kinetic Narrative Mapping:
Translating logistics concepts—mail pickup, merging, zip code density optimization, and final tray sorting—into intuitive physical mechanics.

3D Fabrication & Mechanical Coordination:
Led the structural concept design, working with exhibit fabricators to engineer continuous vertical chain lifts, mechanical flippers, sizing chutes, and custom LED-lit mini facility enclosures.

Brand Copy & Messaging Integration:
Anchored the installation under the campaign headline “Expertise + Reliability = No Stress. Have a Ball.” and “Presort Services: Got Mail? We Got You.”

The Tactile Presort Engine:

Instead of telling attendees about logistics algorithms, the kinetic exhibit showed them—using color-coded stress balls and scaled mail items as tangible metaphors for diverse mail streams.