The Digital Showroom Floor: Award-Winning Responsive Model Experiences
Kia Motors — Interactive Model Pages
Role & Engagement
Vice President, Senior Creative Director | IPG Mediabrands (Ansible)
The Challenge
While a homepage drives brand awareness, the individual model pages are where purchase intent is forged. Traditional vehicle model pages were often dense, static specification grids that lost the buyer’s emotional interest. When Kia Motors launched their flagship vehicles, we needed to transform static model pages into dynamic, responsive visual discovery hubs that engaged shoppers on any screen size and converted high-intent exploration into physical test drives.
The Solution
Redesigned Kia’s vehicle model pages into tactile, interactive digital showrooms. By architecting a responsive framework built around 360-degree interior visualizers, real-time trim customizers, and frictionless dealership handoffs, the model experience set a new benchmark for automotive product landing pages. The model page experience earned JD Power’s Best Mobile Site award, secured Digiday Mobi and MMA Smarties recognition, and helped win Agency of Record (AOR) status for Kia Motors.
Creative Narrative & Model Page Anatomy
We structured the individual model pages into distinct narrative chapters, allowing consumers to touch, rotate, and personalize specific vehicles at their own pace—making technical features feel accessible and exciting.
01
The Hero
Every Kia model had a superpower. The hero fold became the primary stage to showcase it—instantly communicating what made each vehicle exceptional. For the Sedona, that story began with its award-winning design.
02
The Story
Scrolling revealed the next act. A visual table of contents introduced the model’s core narratives—bringing elegant structure to the user journey while encouraging spontaneous discovery.
03
Chapters
Each story broke down into digestible chapters. For the Sedona, the design story unfolded through a curated sequence—spotlighting the distinct details that defined its award-winning aesthetic. Below, the full design narrative is shown chapter by chapter.
Below, the full design narrative unfolds chapter by chapter.
Impact & Deliverables
Agency of Record (AOR) Win
The responsive digital experience pitch directly contributed to Ansible securing AOR status for Kia Motors.
JD Power Best Mobile Site
Earned top industry honors for automotive consumer experience and digital execution.
2-Tap Test Drive Flow
Streamlined dealership handoffs by integrating location-based GPS, drastically reducing conversion friction.
Scalable Design Architecture
Established a modular narrative framework (Hero, Story, Chapters) deployed across Kia’s entire vehicle lineup.
Industry Recognition
J.D. Power and Associates
Best Automotive Mobile Site
Mobile Marketing Association
North America Winner Smarties
Mobile Marketing Association
Silver Global Winner Smarties
Digiday Mobi Award
Best Mobile Website
