Ciao Bella! — Multi-Cut Campaign Spot

Real Spritz. Zero Fuss. Yes We Can: Orchestrating an AI Video Campaign

Role & Engagement

Creative Director & Visual AI Technologist

The Challenge

Transitioning a static visual brand system into a dynamic, multi-shot video campaign while maintaining strict visual consistency, character persistence, and brand narrative integrity. The goal was to produce a 40-second, 16:9 cinematic commercial spot that balances retro Italian summer aesthetics with sharp, modern comedic narrative across multi-model generative platforms.

The Solution

Using FLORA as the central orchestration platform, a full multi-shot commercial narrative was designed from script to final delivery. By combining multi-view character casting, image-to-video keyframing via Seedance and Kling, and CapCut audio post-production, the resulting spot delivers a flirtatious, sun-soaked narrative driving RTD spritz trial and brand awareness.

Campaign Strategy &
Campaign Concept

Strategic Objectives

Brand Awareness & Perception

Introduce Ciao Bella! as a vibrant, modern aperitivo option while reassuring traditionalists of authentic flavor.

Consideration & Trial

Overcome canned cocktail hesitations by framing convenience (“Yes we can”) as an upgrade to beachside leisure.

Playful Comedic Contrast

Build a narrative dynamic between dramatic traditional Italian skepticism and effortless modern enjoyment.

Target Destinations

  • Primary format in 16:9 Landscape optimized for YouTube In-Stream
  • Connected TV (CTV)
  • Digital Out-of-Home (DOOH)
  • Brand Landing Pages
  • Facebook
  • Instagram
  • TikTok

Shot List & Commercial Storyboard

Scene 1 — Ma Dai

A wooden boat carrying ice-cold Ciao Bella! cans pulls up to the shore. An old-school local man in a banana hammock gesticulates in disbelief.

Scene 2 — The Boat

A chic woman walks past. The local stops complaining to whistle, but she ignores him and locks eyes with the friendly boat vendor.

Scene 3 — Ciao Bella!

The vendor grins and calls out, “Ciao Bella. Uno spritz?”

Scene 4 — What A Catch

The woman calls out “Uno!”, catching a thrown can effortlessly.

Scene 5 — Two Is Better

She snaps back, “No, due!”, catching a second thrown can.

Scene 6 — Bellas Meet

She walks to a friend lounging on a beach daybed and hands her a can.

Scene 7 — Cheers!

The two women toast flirtatiously, leaving the skeptical local sitting alone without a drink.

Scene 8 — Hero Outro

High-impact product pour over ice against the Amalfi Coast backdrop with the hero voiceover: “Ciao Bella! Real Spritz. Zero fuss. Yes we can.”

Technical AI Pipeline & Workflow

Character Casting & Multi-View Consistency

  • Conceptualized keyframes on a central storyboard.

  • Built character profiles inside FLORA, generating 4 consistent reference angles per subject to lock in facial features, body proportions, and retro swimwear styling across sequential shots.

Keyframe Generation & Video Model Routing

  • Generated core scene keyframes using Nano Banana within FLORA.
  • Routed start and end keyframes through Seedance and Kling image-to-video pipelines to interpolate smooth 5-second motion transitions.
  • Utilized Kling for cost-effective credit management across complex multi-subject action shots.

Edit, Pacing & Sound Design

  • Assembled interpolated clips inside CapCut, fine-tuning shot cuts to match the rhythm of an energetic 1960s Italian pop backing track.
  • Integrated sound effects (waves, whistles, can clinks) and final voiceover audio.

Campaign in a Box: Scalable Production & Handoff

System Objective & Transferability

To ensure the visual identity and narrative legacy of Ciao Bella! scales beyond initial creation, the entire generative pipeline was packaged into a reusable FLORA Campaign in a Box workflow. Combining automated node architecture with creative governance, this framework connects generative speed with human intuition to maintain brand equity across future team handoffs.